Global premium fashion label BOSS|Hugo Boss has officially opened a new retail store at the New Mumbai (Navi Mumbai) International Airport, offering discerning travellers an elevated luxury shopping experience as they transit through one of India’s most anticipated aviation hubs. The announcement was shared on LinkedIn by Reliance Brands Limited’s Business Head, signalling a significant expansion of the brand’s presence in India’s burgeoning airport retail sector.

Operated and licensed in India by Reliance Brands Limited—part of the retail arm of Reliance Industries, the new BOSS store brings the brand’s signature premium apparel, accessories and lifestyle products to an international travel destination, catering to both domestic and global passengers. Reliance Brands has built a strong portfolio of global fashion and lifestyle brands across segments, including casual wear, luxury goods, and accessories, through strategic partnerships and retail expansion across India.

Founded in Germany in the early 20th century, Hugo Boss has grown into one of the world’s most recognisable fashion houses, known for its high-quality tailored clothing and accessories for men and women. The company operates two core brands: BOSS, which focuses on upscale business and leisure wear, and HUGO, aimed at a more youthful, trend-driven audience. Hugo Boss products include apparel, footwear, fragrances, eyewear and accessories sold globally through an extensive network of direct-operated and franchise stores.

The new airport location marks an important milestone for both BOSS and Reliance Brands, reflecting growing demand for luxury fashion retail in high-footfall travel environments. With an increasing number of international travellers and premium consumers passing through the New Mumbai Airport, the BOSS store is expected to draw fashion-conscious shoppers seeking refined wardrobe staples and stylish accessories during their journeys.

In his LinkedIn post announcing the opening, the Business Head of Reliance Brands encouraged passengers to visit the store “when you fly,” underlining the convenience of premium retail offerings integrated within the airport experience.