Rooted in the belief that Talent is the New Treasure, Gully Labs’ GL003 Shaahi Revisit brings together craft, culture, and sensory storytelling in its latest chapter. The campaign features singer Rashmeet Kaur, whose grounded artistry and contemporary voice reflect the collection’s ethos of honouring skill over spectacle.

Expanding beyond form, the launch introduces Baraamda, Gully Labs’ first-ever fragrance, developed in collaboration with niche fragrance house Rahasya Fragrances. Designed to complement the sneaker through scent and memory, Baraamda draws from notes of rose long associated with Indian royalty, paired with a subtle touch of mango that evokes lived Indian experiences. Together, the release marks a thoughtful convergence of footwear and fragrance, celebrating heritage, talent, and modern expression.

At the heart of the collaboration is the GL003 Shaahi sneaker, inspired by the Tilla jutti, a traditional North Indian footwear form historically worn across weddings, celebrations, travel, and daily life. The sneaker blends heritage-inspired design with everyday functionality, featuring a cushioned insole for day-long comfort, a stable sole for support, and a durable, flexible upper suited to varied activities.

Tilla embroidery symbolic of arrival and shared moments is reimagined into a versatile streetwear silhouette, available in two colourways: Gully Number 003 Roja Pink and Gully Number 003 Amra Ochre, each subtly inspired by the fragrance notes that accompany them, allowing wearers to choose how heritage shows up in their everyday style.

Baraamda, crafted by Rahasya Fragrances, is an extension of the GL003 Shaahi storytelling translating memory, mood, and meaning into scent while offering a distinctive olfactory identity. The warm woody floral composition opens with mango and citrus, evoking North Indian summers, journeys, and the anticipation of returning home. Heart notes of magnolia, rose, pepper, and honey capture celebration in everyday settings, while oud, amber, musk, and Mysore sandalwood ground the fragrance in familiarity and nostalgia.

“GL003 Shaahi has always been about bringing craft into the present by making it part of daily life, not a distant reference,” said Arjun Singh and Animesh Mishra, Co-Founders, Gully Labs. “With this version, the silhouette demanded more. Rahasya’s work and roots mirrored ours. Together, we created Baraamda, the missing sense that allows the story to be felt, not just seen.”

Speaking on the collaboration, Utkarsh Vijayvargiya, Co-founder of Rahasya Fragrances said, “Scent has a way of holding memory and emotion. Having spent much of our lives outside India, we built Rahasya as a way to connect with home, translating personal memories into fragrance. Creating Baraamda with Gully Labs felt like the right, intentional first step home.”