Premium fashion and lifestyle brand Superdry has expanded its retail footprint in India with the launch of a new store at The Adelphi, Rajkot, Gujarat the company official announced on LinkedIn. This opening reinforces Superdry’s growing presence in the country’s fashion-retail landscape and gives style-seeking consumers in Rajkot a new destination for the brand’s iconic apparel and accessories.

Known globally for its distinctive fusion of British craftsmanship, Japanese-inspired graphics and contemporary streetwear sensibility, Superdry has built a strong following among young and urban consumers. In India, the brand has been present since 2012 through a long-standing partnership with Reliance Brands, the retail arm of Reliance Retail Ventures Limited. Under this association, Reliance Brands has served as Superdry’s exclusive franchise partner, operating an extensive network of stores across more than 50 Indian cities and helping establish the label as a key player in the country’s premium fashion segment.

Over the years, the partnership has evolved with Reliance Brands acquiring majority ownership of Superdry’s intellectual property for India, Sri Lanka and Bangladesh, enabling deeper brand development and expansion in South Asia.

The new Rajkot outlet joins Superdry’s growing portfolio of brand stores nationwide that offer a wide range of casualwear, jackets, T-shirts, accessories and lifestyle products tailored to contemporary tastes.