H&M brings in the festive spirit of spring with the launch of its latest ‘Season of Colours’ collection in India. Inspired by the vibrancy of Holi, the collection positions colour at the centre of current fashion trends.

Spanning womenswear, menswear and kidswear, the collection features bold hues, vibrant prints, lightweight fabrics and fluid silhouettes designed for ease and versatility. From flowing dresses and co-ord sets to relaxed separates, the collection offers an expressive yet wearable edit for both every day and occasion-led looks.

Commenting on the collection launch, Helena Kuylenstierna, Director, H&M India, said, “Colour plays a central role in spring fashion, and ‘Season of Colours’ builds on that through a contemporary lens. The collection explores expressive palettes and easy silhouettes that feel current and seasonally relevant for the Indian market.”

Defined by bold colour stories, the ‘Season of Colours’ collection marks the start of the spring season at H&M.