ndian contemporary menswear brand The Bear House today announced the grand opening of its largest retail store in the country, located in Janakpuri, Delhi. Spread over an impressive 10,000 sq. ft., the new outlet marks a major milestone in the fashion label’s rapid expansion across India. The launch was formally unveiled by the brand’s Founder, Harsh Somaiya, who was also present to interact with the store team and celebrate the achievement. The announcement was shared by company officials on LinkedIn.

Founded in 2017 by Harsh Somaiya and Tanvi Somaiya, The Bear House began as a digital-first menswear label focused on modern, versatile apparel that blends European-inspired minimalism with everyday comfort. The brand has since grown into one of India’s most talked-about fashion names, offering a curated range of shirts, polos, tees, denims, outerwear, and accessories designed for the modern young man who seeks effortless style without sacrificing ease.

Over the past few years, The Bear House has built a strong omnichannel presence, retailing not only via its own D2C platform but also through major online marketplaces such as Myntra, Ajio, Flipkart, Tata CliQ and Amazon. The brand’s profile was further elevated following its appearance on Shark Tank India, strengthening consumer recognition and accelerating growth.

While The Bear House has already established a robust offline network—with standalone stores and high-street outlets in key cities such as Bengaluru, Hyderabad, Pune, Chandigarh, and Mumbai—the new Janakpuri store represents its largest retail footprint to date. Previously, the brand opened a flagship store and lifestyle café in Bengaluru’s Koramangala, as part of its strategy to create immersive retail experiences that go beyond traditional fashion shopping.

In recent years, the company has outlined ambitious growth plans, with goals to significantly scale its retail reach across India and internationally. Industry reports indicate that The Bear House aims to open dozens of new stores in the coming years, reinforcing its commitment to building a physical connection with customers and enhancing omnichannel engagement.

The launch of the Delhi flagship underscores The Bear House’s continued focus on elevating the customer experience, offering meticulously curated product showcases, inviting interiors, and a platform where fashion meets comfort and contemporary lifestyle. As the brand accelerates its expansion, it remains poised to shape the narrative for modern menswear in India and beyond.