Indian occasionwear brand Tasva, a joint venture between Aditya Birla Fashion and Retail Ltd (ABFRL) and leading couturier Tarun Tahiliani, has announced the opening of its new store at Phoenix Mall of Asia, Bengaluru. The development was shared by a mall managemnt leasing official on LinkedIn, marking another milestone in the brand’s growing retail expansion across India.

Launched in 2021, Tasva was conceived to redefine Indian menswear for weddings and celebrations by combining the legacy of Indian craftsmanship with contemporary silhouettes and accessible luxury. The brand represents a strategic collaboration between Aditya Birla Fashion and Retail Ltd, one of India’s largest fashion conglomerates, and celebrated designer Tarun Tahiliani, known for his mastery of intricate craftsmanship and modern Indian couture.

Tasva’s product portfolio includes a wide range of occasionwear such as sherwanis, bandhgalas, kurta sets, Nehru jackets, Indo-western ensembles, and accessories. The brand is positioned to cater to the evolving Indian groom and wedding party, offering garments that balance heritage aesthetics with modern tailoring and comfort. Emphasizing fit, fabric innovation, and detailed craftsmanship, Tasva aims to bring designer-led celebration wear to a broader audience through a premium yet scalable retail model.

Since its launch, Tasva has rapidly expanded its brick-and-mortar presence across key metropolitan cities and wedding-centric markets in India. The opening at Phoenix Mall of Asia further strengthens the brand’s footprint in Bengaluru, a city that continues to witness strong demand for premium ethnic and occasionwear.

Backed by ABFRL’s extensive retail infrastructure and Tahiliani’s design expertise, Tasva reflects a new direction in Indian menswear—where traditional artistry meets structured silhouettes and modern sensibilities. The brand operates through exclusive brand outlets and is also available via its official online platform, enabling an omnichannel shopping experience.

The new Bengaluru store is expected to offer customers an immersive retail environment showcasing Tasva’s curated wedding and festive collections, reinforcing the brand’s commitment to elevating the celebration wear segment in India.

With India’s wedding market continuing to grow and consumers increasingly seeking contemporary interpretations of traditional attire, Tasva remains focused on expanding its national presence and strengthening its position as a leading name in modern Indian menswear.