India’s favourite Gen Z fashion-tech brand, NEWME, has launched its first store in Ahmedabad, marking its entry into one of Gujarat’s most culturally vibrant and style-forward cities. Strategically located at Science City’s Grace Business Park, the new outlet becomes NEWME’s 22nd retail destination nationwide, bringing its trend-first, tech-enabled shopping experience closer to Ahmedabad’s fast-evolving Gen Z community.

Known for its vibrant colours, experimental silhouettes, and deep cultural roots, Gujarat has long had a distinct fashion identity, and Ahmedabad’s Gen Z is redefining it with a modern, global lens. This growing appetite for fast-moving, expressive fashion has already been reflected in NEWME’s digital performance, with Ahmedabad ranking among the brand’s Top 10 online cities. Building on the strong momentum of its Surat store, which recorded massive growth in footfall within the first year of operations, the brand sees Gujarat as a key market in its offline expansion journey and plans to open 2-3 more stores in Ahmedabad by the end of 2026.

Designed to mirror how Gen Z discovers fashion today, the Ahmedabad store offers a seamless, discovery-led retail experience where shoppers can explore hundreds of trend-first styles inspired by global fashion designs, with over 500 fresh collections introduced every week to keep pace with rapidly evolving preferences. The store experience reflects NEWME’s inventory-light and key retail model, allowing the brand to respond quickly to trends while offering contemporary styles at accessible price points.

Speaking on the launch, Sumit Jasoria, CEO & Co-founder of NEWME, said: “Ahmedabad represents a new wave of young consumers who are confident, expressive, and deeply connected to global fashion culture. It is among our Top 10  highest cities in terms of orders online and we are super excited to bring our first store to the city. Our entry into the city is not just about opening a store, it is about building a space where technology, trend discovery, and self-expression come together seamlessly.”

Founded in 2022, NEWME has built a differentiated fast-fashion ecosystem powered by real-time trend insights, data-led design, and a strong supply chain, enabling rapid style launches while minimising inventory waste. The brand has served over 17 lakh customers across India and continues to scale its offline footprint across high-intent Gen Z markets. With the Ahmedabad launch, NEWME further strengthens its position as a culturally aware, trend-speed fashion brand that blends seamlessly into the cities it enters—much like Ahmedabad itself.