MyDesignation, a design and innovation-led direct-to-consumer (D2C) fashion brand, has raised ₹40 crore in its Series A funding round. The round was led by RPSG Capital Ventures, with strong participation from existing investor Veltis Capital. Other existing backers, Multiply Ventures and Dominor Investments, also participated in the round.
According to a company press release, the fresh capital will be deployed to expand MyDesignation’s offline retail footprint through exclusive brand stores, strengthen its senior leadership team, and launch new product categories as the company enters its next phase of growth.
Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation has built a strong presence through a digital-first model and community-led brand positioning. Operating independently of third-party marketplaces, the brand has established direct relationships with customers while retaining control over brand experience, pricing, and distribution.
Currently, MyDesignation serves customers across India through its official website and operates five exclusive brand outlets located in Bengaluru, Kochi, Thiruvananthapuram, and Kozhikode.
As part of its structured offline expansion strategy, the company plans to open eight additional stores over the next year across key markets including Chennai, Hyderabad, and Bengaluru.
With this latest funding round, MyDesignation aims to strengthen its omnichannel presence while continuing to build on its design-led approach and direct consumer engagement strategy.
