Tasva, the contemporary Indian menswear label from Aditya Birla Fashion and Retail Ltd in collaboration with acclaimed designer Tarun Tahiliani, has announced the grand opening of its latest store on New Bel Road, Bengaluru — further strengthening its retail footprint in one of South India’s key fashion hubs. The news was officially shared by the company on LinkedIn by a senior brand official.

Tasva was launched in December 2021 as a joint venture between ABFRL and Tarun Tahiliani with the vision of redefining traditional Indian menswear for the modern man. The brand name itself — derived from the Sanskrit Tat (that) and Sva (me/mine) — reflects a celebration of individuality and personal expression in ethnic and celebratory fashion. Tasva’s collections are known for their fusion of traditional aesthetics with contemporary tailoring, crafted to offer comfort, style, and sophistication at accessible price points.

The new store on New Bel Road will showcase Tasva’s expansive range of occasion wear, including kurtas, bandhgalas, sherwanis, achkans and indo-western ensembles, along with complementary accessories. This launch underscores the brand’s commitment to delivering refined ethnic apparel to discerning consumers who value both heritage and modern design sensibilities.

Since its inception, Tasva has been rapidly expanding across India, with more than 60 stores in key cities — a testament to the growing demand for premium Indian menswear that blends rich craft heritage with contemporary fashion.