Van Heusen Innerwear from the house of Aditya Birla Lifestyle Brands Ltd. has announced the expansion of its flagship store in Jayanagar, Bengaluru. The store now brings its complete range of high-performance innerwear for men and women under one roof.

The refreshed Jayanagar store is envisioned as a destination for today’s urban consumer. It showcases an elevated mix of innerwear, loungewear and athleisure that blends innovation with refined fits and everyday functionality. With engineered silhouettes and supportive essentials for women, alongside versatile, performance-led styles for men, the offering is designed to complement fast-paced lifestyles – from work to workout and beyond.

Spanning 1,500 sq. ft., the flagship store features a streamlined layout with distinct zones for men and women. The men’s assortment is tailored for a hybrid routine, combining ease of wear with performance-focused construction.

Speaking on the occasion, Preeti Gupta, Chief Business Officer, Van Heusen Innerwear said, “Bengaluru represents a progressive and style-aware consumer base that values both innovation and comfort. With our expanded Jayanagar store, we are deepening our engagement with the city and offering a more comprehensive retail experience. Innerwear today has evolved from a basic essential to a category driven by technology, fit, comfort and design. By bringing our men’s and women’s collections together in one destination, we aim to serve the modern consumer’s complete lifestyle needs.”

The enhanced retail space spotlights the brand’s hero collections that balance thoughtful design with daily wearability. For women, the Cotton Minimizer is crafted especially for fuller figures, delivering dependable support with a flattering fit that lasts through the day. The Seamless Bra offers a smooth, invisible finish under any outfit, creating a clean silhouette while remaining soft against the skin. For men, the Bonded Innerwear range is engineered for a sleek, second skin feel that stays in place from morning to night.

In addition, the brand presents a versatile selection of loungewear and sleepwear designed to transition seamlessly from relaxation to routine.

With this unified retail format in Jayanagar, Van Heusen Innerwear continues to redefine the category through smart design, precise fits and effortless style – empowering consumers to feel confident every day.