Professional haircare brand Matrix proudly announces KATSEYE as its new Global Brand Ambassador. Bringing together a 40-year legacy of inclusive, professional-grade haircare with one of today’s most magnetic global groups, the partnership signals a bold new chapter for the brand.

Guided by its mission, “All Hair Types. All Humans,” Matrix continues to champion accessibility and expertise within professional haircare. By welcoming KATSEYE, the brand reinforces its commitment to Matrix Joy the belief that great hair should inspire confidence, creativity, and self-expression every single day.

As Global Brand Ambassadors, KATSEYE lead Matrix Moves, a 2026 global campaign celebrating the connection between hair and motion. Directed by Cody Critcheloe and photographed by Carin Backoff, with styling by Kyle Lu, the campaign introduces the concept of “Hairography” positioning hair as an extension of performance and identity. The visuals merge KATSEYE’s high-energy choreography with Matrix’s signature colorful and optimistic spirit.

The campaign spotlights six signature Matrix products, each personified by a member of KATSEYE to demonstrate performance-ready hair under the demands of world-class choreography. From ultra-sleek precision powered by Mega Smooth to restorative strength delivered by Instacure, the brand’s hero franchises continue to deliver uncompromising results across hair textures.

With KATSEYE, Matrix reaffirms its role as a professional authority that celebrates diversity, movement, and the unmistakable Joy of hair that performs on stage and beyond.