APPAREL GROUP INDIA NIKE LITTLES JORDAN BRAND YOUTH APPAREL KIDSWEAR MARKET INDIA OMNICHANNEL RETAIL TUSHAR VED GLOBAL SPORTSWEAR BRANDS CHILDREN’S APPAREL DIGITAL MARKETPLACES NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - March 11, 2026 | 116 2 minutes read
Apparel Group has expanded its portfolio in India with the addition of Nike Littles and Jordan.
The company said the two brands will be introduced through its retail network in the country along with a presence on major digital marketplaces. The rollout will follow a phased omnichannel approach.
Nike Littles focuses on apparel and accessories for younger children. The line includes products for boys aged 0–7 and girls aged 0–6.
The Jordan brand, inspired by basketball player Michael Jordan, will also be part of the portfolio. The range will include apparel and accessories for boys aged 0–20 and girls aged 0–16.
Commenting on the development, Tushar Ved, president – Apparel Group India, said: “The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India. These are brands that go far beyond product—they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”
The collections will cover apparel and select accessories designed for children and young consumers across multiple age groups.