AJIO Launches ‘Dhurandhar X AJIO’ Merchandise Collection Ahead Of Dhurandhar: The Revenge Release

AJIO FASHION E-TAILER DHURANDHAR X AJIO MERCHANDISE COLLECTION DHURANDHAR THE REVENGE FILM RANVEER SINGH GRAPHIC T-SHIRTS FILM INSPIRED APPAREL EXCLUSIVE MERCHANDISE ON AJIO DHURANDHAR FILM FRANCHISE THEATRICAL RELEASE MARCH 19 FAN MERCHANDISE COL NATIONAL

MUMBAI, MAHARASHTRA, INDIA

AJIO launches ‘Dhurandhar x AJIO’ merchandise collection ahead of Dhurandhar: The Revenge release

By IFAB MEDIA - NEWS BUREAU - March 16, 2026 | 231 5 minutes read

AJIO teams up with Jio Studios for exclusive Dhurandhar-inspired merchandise collection.

The limited-edition collection includes Ranveer Singh–signed merchandise alongside a Sara Arjun–inspired range, bringing the bold world of Dhurandhar to fashion Mumbai, 16th March 2026: India’s premier fashion e-tailer AJIO today announced the launch of an exclusive merchandise collection in collaboration with Jio Studios’ blockbuster spy-thriller Dhurandhar. The limited-edition range is inspired by the bold attitude and cultural energy of the film, giving fans an opportunity to celebrate the spirit of Dhurandhar through fashion.

The collection reflects the film’s unapologetic personality and statement-making style, bringing together graphic-driven designs and contemporary silhouettes that capture the essence of the Dhurandhar universe. Designed to resonate with fans and fashion-forward audiences alike, the merchandise allows customers to bring the film’s energy into their wardrobe.

The exclusive merchandise line brings the attitude of Dhurandhar into everyday fashion through a range of statement pieces starting at Rs. 349. The collection features bold graphic T-shirts with iconic movie quotes, Ranveer Singh signature tees, and limited-edition signed Pathanis that capture the film’s larger-than-life swagger. Complementing the range is a Sara Arjun–inspired collection, translating her on-screen style into contemporary silhouettes designed for the next generation of fashion-forward fans. With striking graphics, confident tailoring and attitude-led styling, the collection blends cinematic energy with street-ready fashion.

The collaboration encourages audiences to go beyond watching the film and express their fandom through what they wear.

The collection is part of AJIO’s continued effort to bring fans closer to pop culture moments through fashion-led collaborations. By partnering with leading entertainment properties, AJIO enables customers to participate in cultural conversations while discovering distinctive styles on the platform.

Produced by Jio Studios and B62 Studios, Dhurandhar is one of the most loved films in the recent times which has delivered a larger-than-life cinematic experience with powerful characters and high-voltage storytelling. The collaboration with AJIO extends the world of the film beyond the screen, giving fans a chance to showcase their fandom in style.

The high-octane spy-action thriller, written and directed by Aditya Dhar has the second instalment, Dharanidhar The Revenge arriving in theatres worldwide on 19 March 2026.

The Dhurandhar merchandise collection is now available exclusively on AJIO.