SUPIMA, the global authority on premium cotton, partners with AFEW Rahul Mishra for a fashion showcase at Lakmē Fashion Week x FDCI, Mumbai. The showcase brings together luxury cotton, artisanal craftsmanship, and contemporary design through a refined material narrative.

The presentation marks a significant milestone in Rahul Mishra’s journey, coinciding with 20 years since his debut on the NIF Global presents GenNext platform in 2006. This moment commemorates two decades of sustained design practice, experimentation, and evolution, predating the launch of his eponymous label in 2013. AFEW reflects on this journey, contemplating the evolution of the designer while honouring the enduring values that continue to define his work.

Deeply rooted in Rahul Mishra’s long-standing dedication to handloom practices and India’s textile heritage, the collection integrates traditional craft techniques with a contemporary fashion vocabulary. SUPIMA cotton forms the foundation of the showcase, highlighting the fibre’s superior softness, strength, and versatility. Expanding this material exploration, the collection also features lightweight SUPIMA denim, extending cotton’s expression across silhouettes and occasions.

Signature hand embroidery remains central to the collection, reinforcing the atelier’s emphasis on human labour, precision, and intricate surface storytelling. Design motifs draw inspiration from the cotton ecosystem including cotton buds, florals, and insects reflecting the realities of cotton cultivation. Elements such as marigolds and mustard flowers, traditionally grown alongside cotton crops to naturally attract insects away from the cotton plant, are reinterpreted as symbolic design elements within the collection.

Marc Lewkowitz, President and CEO, SUPIMA, “shares SUPIMA’s relationship with Rahul Mishra goes back to the very first SUPIMA Design Lab that was organized in Paris 10 years ago. SUPIMA could not be more excited to have that relationship continue and expand to include a full collection of SUPIMA looks for AFEW Rahul Mishra which will debut at Reliance’s LAKME Fashion Week. We look forward to growing this partnership with AFEW Rahul Mishra and RBL and see incredible opportunities in the Indian market which is so dynamic and growing: Working together; the possibilities are endless. “

Rahul Mishra added,“Twenty years ago, the GenNext platform gave me the courage to imagine a different future for Indian craft. This showcase with SUPIMA feels like a natural continuation of that journey. Cotton has always been deeply connected to our country’s textile heritage, and working with SUPIMA allowed us to explore its lightness, strength, and adaptability in new ways while remaining rooted in handloom and hand embroidery.”

At Lakmē Fashion Week x FDCI, SUPIMA Presents AFEW Rahul Mishra reinforces the platform’s continued commitment to celebrating craftsmanship-led design, responsible materiality, and the evolving language of Indian fashion on a global stage.