Lakmē, India’s iconic beauty brand, redefines the meaning of suncare & colour with the launch of its newest collection: the 9to5 HYA Beach Edit, Lakmē’s first SPF-infused, sun-ready makeup range. In an industry where makeup and sun protection have traditionally remained individual regimes, Lakmē places SPF in makeup at the forefront- seamlessly blending sweat-proof performance, lasting hydration, and high-impact colour for that fresh glow; into one essential designed for the Indian consumer, where beauty never takes a break from the sun. Only embraces it.

Today’s working woman no longer lives by the clock - she sets its pace. Her days flow effortlessly from morning commutes and important meetings to weekend escapes and sunset getaways. She moves seamlessly between indoor elegance and the warmth of the outdoors, refreshed with a quick swipe of colour infused with SPF. For her, every moment is worth capturing, and her makeup must keep up - delivering breathable comfort, lasting wear, and a natural, skin-like finish that moves with her day.

Recognizing this evolution, Lakmē reimagines what 9to5 truly represents. The 9to5 HYA Beach Edit delivers sweat-proof, heat-proof and beach-proof performance infused with SPF and Hyaluronic Acid, crafted specifically for Indian skin and climate. With hydrated, dewy, and matte finishes that remain flawless from desk to dusk, Lakmē makes sun-soaked style seamless - no touch-ups, no compromises.

The 9to5 HYA Beach Edit presents a complete lineup of water proof and transfer proof essentials engineered for Indian skin and climate.