Aqualogica, the Gen Z skincare brand from Honasa Consumer’s portfolio, has announced one of the most popular Gen Z influencers, Apoorva Mukhija, best known as Rebel Kid, as the brand ambassador for its sunscreen category in its latest brand film. 

Set against a pool backdrop, the film opens with Rebel Kid in conversation with an aunty, played by the popular Sheeba Chadda, about her Aqualogica Glow+ Dewy Gel Sunscreen. She comments that the sunscreen feels extremely light, “just like your generation.” In her signature unapologetic style, Rebel Kid quickly responds, “Halka hai toh halke mei le lia”, highlighting the lightweight nature of the sunscreens but still the effectiveness via New Age UV Filters that deliver up to 12 hours photostable protection. Just like Gen Z, they’re fun on the outside but solid inside.

Speaking about the collaboration, Apoorva Mukhija (Rebel Kid) said,  "I’m really excited to come on board as the sunscreen ambassador for Aqualogica. With how much we’re constantly outdoors- travelling, shooting, or just on the go, sun protection has become something I take seriously. What I love about Aqualogica is how lightweight and hydrating the sunscreens feel, so it never feels like a heavy step in your routine. I’m glad to be part of a brand that’s making sun care simple and something people can genuinely use every day."

Commenting on the association, Lily Jalan, vice president – marketing, Aqualogica, said, "Apoorva’s voice and personality make her a natural fit for Aqualogica. She connects with young audiences in a way that is honest, confident and unfiltered, which is exactly the spirit of the brand. With this campaign, we wanted to highlight a simple truth about our sunscreens - they feel incredibly lightweight, but deliver strong sun protection, and Apoorva helped bring that idea to life in a way that feels fun and relatable. Welcoming her as the face of our sunscreen category is also a step towards strengthening our connect with a younger, evolving consumer base."