Lacoste has strengthened its retail footprint in India with the launch of its first boutique in North East India, located at Guwahati Airport. The development marks a strategic expansion into a region that is increasingly emerging as a hub for premium consumption and travel retail.

The announcement was shared on LinkedIn by Rajesh Jain, MD & CEO, Lacoste India, who highlighted the significance of the new location as a dynamic and culturally confident market aligned with the brand’s growth vision. The Guwahati Airport boutique reflects Lacoste’s continued focus on tapping high-potential destinations while expanding its presence across key consumer touchpoints.

Globally, Lacoste is a French premium fashion and sportswear brand founded in 1933 by tennis legend René Lacoste and entrepreneur André Gillier. Known for its iconic crocodile logo, the brand operates at the intersection of sport and lifestyle, offering apparel, footwear, accessories, fragrances, and leather goods across more than 100 countries.

In India, Lacoste has steadily built its presence since entering the market in 1993, evolving into an established premium lifestyle brand with a growing network of boutiques across major metros and emerging cities. The brand has consistently expanded through a mix of flagship stores, shop-in-shops, and franchise-led growth, aligning with the rising demand for international fashion labels among Indian consumers.

The launch in Guwahati signals Lacoste’s intent to deepen its engagement beyond traditional metro markets, tapping into the evolving aspirations of consumers in new geographies. With its emphasis on premium positioning, global design language, and strong brand legacy, Lacoste continues to reinforce its presence as a key player in India’s growing luxury and lifestyle retail segment.