Boldfit, India’s leading sports & fitness brand, has  announced the next chapter of its partnership with Royal Challengers Bengaluru (RCB)  with the launch of “Champions #TrainBold” a season-long campaign that  brings fans closer to how champions are built. 

Now in its third year backing RCB, Boldfit is doubling down on a shared philosophy:  bold performances are earned long before matchday. This season, the partnership moves beyond association to co-creation, with products designed alongside  the needs, routines, and intensity of the RCB squad. 

At the heart of the campaign is a limited-edition, co-created RCB x Boldfit  merchandise drop, built for both training and matchday culture. The collection  features performance essentials including towels, lifting belts, grips, sports equipment and hydration  gear such as bottles and shakers, created for those who train with intent, just like the  players. 

But this isn’t just merchandise. Every purchase from the collection gives fans a chance  to win official, player-used training equipment from the RCB team gym - the very  gear that’s been part of the team’s preparation behind the scenes. 

Rewards include player-used lifting belts, yoga mats, skipping ropes, lifting grips,  resistance bands, gym balls, and more, each accompanied by an authenticated RCB  metal placard, turning training tools into collector-worthy pieces of the team’s journey. 

Pallav Bihani, Founder, Boldfit “RCB fans have always been known for their bold energy. But boldness doesn’t  stop in the stands, it’s built every day in training. We want to celebrate last year's win  and get BOLDER this season with the partnership. This year, our partnership evolves  from support to co-creation, building products with the team, for everyone who chooses  to train bolder.”