Maspar, India’s leading premium home furnishings provider, has announced the opening of its experiential store at Laxmi Industrial Estate, New Link Rd, Andheri West, Mumbai. The launch marks a significant milestone in the brand’s national expansion, bringing its signature ‘complete soft home styling’ philosophy to Mumbai’s most discerning homeowners and design professionals.

Offering a very personalised product selection and spanning 1300 sq. ft, this store showcases maspar’s complete home furnishing range, including bedding and bath linen. Beyond a traditional retail outlet, the store features immersive "inspiration zones" where customers can touch, feel, and coordinate entire room concepts - from premium bedding and bath linen.

Abhinav Mahajan, Director Retail maspar, said: “We wanted to transform the way India shops for home interiors, and with Mumbai’s reputation as one of the most evolved and design-conscious markets. As an exclusive destination for architects and interior decorators, this showroom becomes a new milestone for us”.

The launch reinforces maspar’s strategic focus on expanding its footprint in key metropolitan markets, with Mumbai serving as a hub for design innovation, luxury consumption, and architectural excellence. The brand aims to deepen its engagement with the city’s thriving ecosystem of interior designers, architects, and premium homeowners.

The store introduces a dedicated Personalised Styling Assistance service, allowing clients to create tailor-made home environments. This bespoke approach addresses the surging demand for high-design, customised living spaces in urban India.

Furthering its commitment to conscious luxury, the new outlet showcases maspar’s latest sustainable collections. “Designed to inspire both homeowners and the design community, this space brings alive our philosophy of ‘complete soft home styling’ through thoughtfully curated zones. We remain committed to responsible practices, integrating Bamboo and cotton and sustainable processes into our product development,” added Mahajan.

maspar offers a complete solution for furnishing with their fully coordinated textiles for every corner of the House and remains committed to responsible practices, using cotton and bamboo, which are eco-friendly raw materials. Also, sustainable processes are incorporated into its product development and retail experience.

The Andheri West launch reinforces maspar’s strategic focus on metropolitan hubs, positioning the brand at the center of Mumbai’s premier architectural and luxury retail landscape. maspar offers a complete solution to furnish homes with fully coordinated textiles for every corner of the house.