Joy Personal Care has launched a television commercial for its Hydra Refresh Gel, featuring brand ambassador Sanya Malhotra.

The campaign focuses on skincare needs during summer, positioning the product as a lightweight, fast-absorbing gel designed for hydration in hot and humid conditions.

The film is set around a summer day and depicts a character dealing with heat-related skin fatigue, with Malhotra introducing the product as a solution for quick hydration.

Sunil Agarwal, co-founder and chairman of RSH Global, said: “As India braces for soaring temperatures and an intense summer ahead, the need for skincare that delivers effective, non-sticky hydration becomes even more relevant. Consumers today are looking for solutions that are light, comfortable, and easy to use through the day. Hydra Refresh Gel is designed to meet this need with a lightweight, non-sticky formulation that fits seamlessly into everyday routines. It reflects our continued focus on creating high-quality, affordable products that stay aligned with evolving consumer expectations."

Poulomi Roy, chief marketing officer at RSH Global, said, “With summer setting in, there’s a longheld belief that drinking more water is enough for hydrated, glowing skin. While hydration is important, it doesn’t always translate into visible results. Consumers today are looking for solutions that deliver effective, non-sticky hydration, especially in hot and humid conditions. This campaign builds on that insight, bringing the product’s effectiveness to the forefront in a relatable way. Hydra Refresh Gel continues to demonstrate strong relevance in the category, strengthening its presence this summer, while Sanya’s strong connect with audiences further enhances the campaign’s impact." 

Sanya Malhotra said, “Working with Joy Personal Care has always been a truly enjoyable experience. I’m delighted to be part of yet another campaign with the brand, especially one that feels so relatable and rooted in everyday moments. What I really enjoy about the product is how effortlessly it fits into everyday routines, especially during the summer when your skin needs hydration without feeling heavy.”