Nike has appointed Ashwin Kumar as its Brand Lead for India, marking his return to the company for a second stint.

Kumar previously spent nearly a decade with Nike, working across India and Southeast Asia in key communications and marketing roles. His re-entry into the organisation signals a renewed phase in his association with the global sportswear giant.

He shared the update via a LinkedIn post, reflecting on his journey: “Some places stay with you. Nike was where I truly learned what it means to build a brand that lives in culture. The years since, took me across regions, working with so many founders and brands that I am proud to have shaped. Those special experiences make this return feel even more meaningful. I am thrilled to be returning to Nike for this exciting chapter in India.”

Prior to rejoining Nike, Kumar was working independently as a strategic marketing and brand consultant, collaborating with brands across sectors such as retail, tourism, and non-profit.

Earlier in his career, he served as Vice President – Brand, PR and Influencer Marketing at 82°E. He also held the role of Communications Manager for APAC at Novelship, further strengthening his experience in brand-building and regional communications.