Reliance Brands Limited has announced the opening of a new Superdry store in Hyderabad, further strengthening the brand’s footprint in one of India’s key fashion-forward markets. The announcement was shared via the company’s official LinkedIn page.

Located at Lakeshore Mall, the newly launched outlet marks Superdry’s fourth store in the city, reflecting the brand’s growing popularity and sustained expansion strategy in the region. The new store aims to bring Superdry’s distinctive blend of British design aesthetics and contemporary streetwear appeal to a wider audience in Hyderabad.

The brand has witnessed a steady and encouraging response from consumers in the city, making Hyderabad a significant market in its India growth journey. The addition of this store underscores Superdry’s commitment to expanding its retail presence in high-potential urban markets while catering to the evolving style preferences of modern consumers.

With this launch, Superdry continues to enhance accessibility to its signature collections, offering customers an immersive retail experience that combines global fashion sensibilities with a strong focus on quality and innovation.

The new store at Lakeshore Mall is expected to further strengthen the brand’s engagement with its growing customer base, as it brings the Superdry experience closer to a new neighbourhood within the city.