Rareism has strengthened its retail footprint with its entry into Knockout Stores, further enhancing its presence across key markets in North India. The development was announced on the official LinkedIn page of Knockout Stores.

The brand is now available across multiple Knockout outlets, including locations at Eastwood Village, HG Eaton Shopping Complex, Green City Square, Kullu Central, Pelican Plaza, and Sicilian Square. This expansion reflects the growing demand for contemporary, design-led fashion across emerging retail destinations.

The collaboration brings Rareism’s signature aesthetic of understated elegance and refined design to a wider audience, aligning with evolving consumer preferences for versatile and sophisticated womenswear. By leveraging Knockout’s multi-brand retail platform, the brand is positioned to reach fashion-conscious consumers across diverse markets.

Founded in 2017 by Darpan Kapoor as a sister alliance of Kapsons Retail, Knockout Stores has rapidly emerged as a dynamic retail destination. What began as a single store in Mohali has expanded into a growing network across key cities including Barnala, Faridkot, Kharar, Jalandhar, Bathinda, Amritsar, Moga, and Kullu.

Positioned as an “Arcade of Fashion,” Knockout Stores offers a curated mix of national and international brands, catering to a wide spectrum of customer preferences across casualwear, formalwear, and trend-led categories. The brand’s focus on delivering value, variety, and an immersive shopping experience has contributed to its rising popularity among fashion-forward consumers.

With this collaboration, both Rareism and Knockout Stores aim to strengthen their market presence while offering consumers an enhanced and accessible fashion experience across the region.