Kraus Jeans, one of India’s leading women's apparel brands, has opened a new store at City Center Mall, Nashik further strengthening its retail presence in Maharashtra and expanding access to its denim-led fashion offering.

The new store introduces shoppers to Kraus’s contemporary range of denim and casualwear, centred on great fit, all-day comfort, versatility and a proud Made in India ethos. Designed for the modern Indian woman, the store offers a wide selection of denim silhouettes and everyday essentials that blend trend-led design with effortless wearability.

Customers can explore the brand’s latest Spring–Summer 2026 (SS26) collection, featuring wide-leg denims, flare and straight fits, Korean pants, baggy jeans, oversized tees, and tops, catering to diverse style preferences. Located in one of Nashik’s prominent retail destinations, the store caters to a growing base of fashion-conscious consumers seeking versatile and comfortable everyday fashion.

Commenting on the launch, Ravi Punjabi, Founder, Kraus Jeans, said, “Our exclusive brand outlets allow us to showcase the full Kraus experience from the breadth of denim fits we offer to the craftsmanship and innovation behind every piece. The strong loyalty we see from our customers continues to encourage our expansion into new markets, and we are excited to bring the Kraus experience to shoppers in Nashik.”

Kraus differentiates itself through the depth of its denim offering, with over 100 styles available in-store, under Kraus, Kraus Neo and Kraus Kurves, enabling women to discover fits suited to different body types and style preferences. The brand also incorporates patented fabric technologies designed to enhance stretch, comfort and durability while maintaining structure and shape.

Kraus currently operates 25th  exclusive brand outlets across India, with the Nashik store forming part of its largest annual retail rollout, having opened 16 new stores in FY 2025–26.  Looking ahead, Kraus plans to open 20 additional stores this year and is also exploring category expansion with the introduction of sneakers and casual footwear, further strengthening its vision of becoming a comprehensive casualwear destination for women.