Ajmal has partnered with Shoppers Stop to expand its retail presence in India.

As part of the collaboration, a selection of Ajmal’s fragrances will be available across select Shoppers Stop outlets, adding to the brand’s existing distribution across company-owned stores and multi-brand retail.

The move comes as Ajmal looks to strengthen its offline footprint and improve accessibility for consumers across markets.

“We are delighted to join hands with Shoppers Stop, a brand that resonates with our vision of excellence and customer-centric retailing,” said Abdulla Ajmal, CEO of Ajmal Group, and the third-generation steward of the Ajmal legacy. “This collaboration not only reinforces our commitment to growth in India but also enhances the way fragrance lovers across the country can discover and engage with our portfolio.”

Rajiv Suri, managing director and chief executive officer of Shoppers Stop, expressed enthusiasm about the collaboration: “Ajmal brings a unique heritage and a rich, sensory journey to our customers. Their excellent premium selection complements our chosen scent range, demonstrating our ongoing dedication to providing various and meaningful options for our customers."

Ajmal currently operates across multiple retail formats in India and international markets, and is expected to expand its presence across additional Shoppers Stop locations.