U.S. Polo Assn., India’s leading casualwear brand and the official brand of the United States Polo Association (USPA), continues to strengthen its presence in Maharashtra with the grand launch of its new flagship store on JM Road, Pune recently; one of the city’s most iconic and long-standing retail destinations.

Pic: Sunny Kaushal at U S Polo Assn Pune Store Launch

Marking the occasion, actor and youth icon Sunny Kaushal joined as the Special Guest, bringing a celebratory energy to the evening. His presence underscored the brand’s cultural relevance among India’s young, style-conscious consumers as he engaged with guests through a series of fun, emcee-led games and lively crowd interactions, creating an immersive and high-spirited atmosphere in-store. He also marked the official opening with a ribbon-cutting ceremony, followed by warm fan interactions.

Sharing his personal connection with the brand, Sunny Kaushal said, “I think what U.S. Polo Assn. stands for is being effortless, being stylish and being very easy and that’s what I am all about as well. I am a very easy, T-shirt, denim, sneaker kind of a guy.”

The expansive 3,300 sq. ft. store, spread across two floors, introduces Pune to U.S. Polo Assn.’s first new-gen retail identity in the city, designed to deliver a more contemporary and immersive shopping experience. The space integrates the brand’s updated visual language and design elements seen across its latest global retail environments, reflecting a refined aesthetic that mirrors its evolution while staying rooted in its sporting heritage.

Strategically located on JM Road, the store showcases a comprehensive selection across Menswear, Kidswear (Boys), and Footwear, catering to consumers who gravitate towards effortless style anchored in authenticity and sport.

The store prominently features the Spring–Summer ’26 collection, presenting a fresh, elevated interpretation of modern summer dressing inspired by the brand’s sporting roots. This season places polo shirts at the centre, with lighter, more refined fits, innovative fabrics, and new textures designed for comfort and versatility. Breathable seersuckers, premium summer fabrics, and elevated flat knits define the range, offering pieces that transition seamlessly from daytime casual to evening-ready sophistication.

The collection also introduces linen and warm-weather essentials crafted for contemporary lifestyles, alongside an expanded denim category featuring new fits and refreshed washes designed for versatility and everyday wear. Together, these elements balance modern silhouettes with classic comfort, bringing the Classic American lifestyle to Indian consumers through sport-inspired fashion.

Adding to the season’s narrative is the continued association with HH Maharaja Sawai Padmanabh Singh for Season 4, whose deep-rooted connection with the sport of polo reinforces USPA’s authentic sporting lineage and global credibility.

Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Pune has always been an important market for us, with a strong base of consumers who appreciate effortless, sport-inspired fashion. Our entry into JM Road is particularly meaningful as it places the brand in one of the city’s most iconic retail destinations. This store also introduces Pune to our new retail identity, an evolved store environment that reflects the modern direction of U.S. Polo Assn. As we present our Spring–Summer ’26 collection, we look forward to offering consumers a fresh and elevated way to experience the brand’s timeless connection to sport and style.”