Beauty lovers in Gurugram have a new destination to bookmark. Tira, the omnichannel beauty platform by Reliance Retail, has opened its first store in Gurugram at Ambience Mall, located on the ground floor. The store brings together a mix of global beauty brands and emerging homegrown labels within a well-curated and immersive retail environment.

Designed with a focus on experience-led retail, the store enables customers to engage more meaningfully with products through curated displays, assisted consultations, and interactive zones. The format reflects the ongoing shift in beauty retail towards discovery-driven and experiential in-store journeys.

Arjun Gehlot, Director, Ambience Group, said, “At Ambience Mall, we have always believed that retail today is defined as much by experience as by access. The introduction of Tira aligns well with this approach, offering a thoughtfully designed space where customers can explore and engage at their own pace. As consumer preferences continue to evolve, such formats play an important role in shaping a more refined and contemporary retail environment.”

With increasing traction in beauty, wellness, and lifestyle-led categories, Ambience Mall, Gurugram continues to strengthen its retail mix through brands that reflect both global trends and evolving consumer expectations. The addition of Tira further reinforces its positioning as a curated and experience-driven retail destination.