Loopie, India’s premium design-led baby gear brand, launched its first experiential retail store at Broadway Pune, with the country’s first Baby Rave event. This launch marks a red-letter day in the brand’s omnichannel expansion journey.

The store has been conceptualised as an interactive space, enabling customers to engage with Loopie’s products firsthand. During the launch, attendees experienced live demonstrations and explored the brand’s thoughtfully curated range, including strollers, car seats, diaper bags, and accessories.

Speaking at the launch, Akriti Gupta, Founder & CEO, Loopie, said, “Expanding offline allows us to offer parents a more immersive, hands-on experience of our wide range of products. Our intention was also to create a space where parents can engage with our products in a truly experiential and sensorial way, from seeing the details up close, experiencing the products, and understanding their functionality firsthand. Our association with Broadway also aligns well with our focus on reaching modern, design-conscious families. Going forward, we aim to continue growing our presence across markets while strengthening our product portfolio.”

The main highlight of the day that caught everyone’s attention was the Baby Rave event, presented by Chickeen Masala, comprising the drumming duo, Shreya Naik Kapoor and Vivaan Kapoor. The event proved to be lively and fun, creating a joyful space for both kids and parents alike. Their energetic performances made the celebration even more memorable.

The Broadway store in Pune will house Loopie’s range of strollers, baby gear, and diaper bags, complemented by in-store assistance for product demonstrations and consultations. Until now, Loopie has been present across multi-brand baby gear stores such as iBaby, GreenBell, and Mom Store in cities including Delhi NCR, Mumbai, Bengaluru, Ahmedabad, Chennai, Hyderabad, Indore, and Kolkata. The brand is also available on leading e-commerce platforms such as Amazon, Flipkart, FirstCry, Myntra, Ozi, and Nykaa, as well as on its official website, making this a significant milestone in the brand’s retail journey.

Loopie, which recently featured on Shark Tank India, had a successful launch of its latest colourway strollers in Mulberry, Midnight Blue, and Olive Green, which reinforced its positioning at the intersection of functionality, design, and lifestyle.

With the Broadway, Pune launch, Loopie now aims to expand its physical retail footprint while staying dedicated to delivering thoughtfully designed, baby gear experiences across the country.