Swiss watchmaker Rado has appointed Smriti Mandhana as a ‘Friend of the Brand’, adding to its line-up of cricket-linked partnerships.

Mandhana recently visited Switzerland as part of the brand’s 40-year milestone around high-tech ceramic, where she was seen wearing the Rado True Square Open Heart watch. The association will see her represent the brand during the course of the partnership.

“Rado continually sets new standards and surpasses all expectations,” she said. “That’s exactly how I approach cricket – and life in general. Becoming a Friend of the Brand feels like a natural partnership." 

Mandhana joins other cricketers associated with the brand, including Kagiso Rabada and Cameron Green.

The move reflects Rado’s continued association with cricket, positioning the sport alongside its focus on material innovation in watchmaking.

Adrian Bosshard, Rado’s CEO, said: “Smriti is a dynamic modern Indian icon. Through her talent, dedication and self-confidence, she has transformed her dreams into reality. Her influence extends far beyond the cricket field, and she stands as a remarkable example to young women everywhere. At Rado we feel a strong connection to her drive and ambition, and look forward to accompanying her on the next steps of her journey.”