Bombay Shirt Company (BSC), India’s leading custom-made apparel label announces its partnership with Jio Star Cricket as the official wardrobe partner for the 2026 cricket season.

As part of this collaboration, BSC is styling some of the most iconic voices and faces of the sport — bringing its signature approach to tailoring and contemporary design to the forefront of cricket broadcasting. The partnership marks a natural extension of the brand’s ethos of merging culture, craft, and conversation.

Known for its made-to-measure philosophy, BSC brings a refined, elevated lens to on-screen style with thoughtfully designed pieces that balance comfort, individuality, and presence under the spotlight.

This season, as legendary cricketing icons come together to analyse, debate, and celebrate the game’s defining moments, they do so dressed in BSC — reinforcing the brand’s position at the intersection of sport and modern Indian style.