TRESemmé has partnered with the upcoming film The Devil Wears Prada 2 as part of a global collaboration.

The association positions TRESemmé as the signature haircare brand for the film, linking its campaign to themes of fashion, style and on-screen character identity.

As part of its India leg, the brand has released a campaign film featuring Zeenat Aman and Apoorva Mukhija. The film recreates a moment inspired by the original film, adapted to an Indian context.

The narrative focuses on contrasting personalities and styling choices, reflecting the role of hair as a visual marker within the film’s universe.

“In The Devil Wears Prada universe, hair isn't just an accessory; it's a statement. When hair is crafted & curated by experts, it elevates your confidence. At TRESemmé, we focus on salon-grade precision and performance for that unstoppable woman who commands attention and owns every room she walks in." Sairam Subramanian, vice president, Hair Care, Hindustan Unilever.

“As we bring The Devil Wears Prada 2 to audiences worldwide, it’s exciting to collaborate with TRESemmé, a brand that shares our commitment to excellence and iconic style. Together, we’re celebrating the confidence that comes from showing up with intention,” a spokesperson from Disney.

The campaign ties into the film’s global release scheduled for 1 May 2026, extending the brand’s presence through a film-led cultural association.