In a continued effort to strengthen its retail footprint across India, Biba has announced the opening of two new stores in key urban markets—Inorbit Mall Vizag and Felix Plaza Mall. The development was shared by a company official on LinkedIn, highlighting the brand’s ongoing expansion strategy.

The newly launched outlets include a combined Biba and Biba Girls store at Inorbit Mall in Visakhapatnam (Vizag), and a standalone Biba store at Felix Plaza Mall in Gurgaon. These additions aim to bring the brand’s signature ethnic wear collections closer to a wider consumer base in both western and northern India.

With a strong legacy in the Indian ethnic wear segment, Biba has established itself as a leading name in contemporary traditional fashion. Known for its vibrant prints, comfortable silhouettes, and versatile designs, the brand caters to modern Indian women seeking a blend of tradition and everyday wearability. Over the years, Biba has also expanded its portfolio to include Biba Girls, offering stylish ethnic wear for younger consumers.

The expansion into Vizag marks a strategic move to tap into the growing demand for organized fashion retail in emerging urban markets, while the Gurgaon store further strengthens Biba’s presence in one of North India’s most prominent retail hubs. Both locations are expected to showcase the brand’s latest collections, spanning festive wear, casual ethnic ensembles, and occasion-ready outfits.

Biba’s retail growth reflects a broader industry trend where established ethnic wear brands are increasingly focusing on omnichannel expansion, combining a strong offline presence with digital platforms. By entering high-footfall destinations such as Inorbit Mall and Felix Plaza Mall, the brand continues to enhance accessibility and customer engagement.

As Biba expands its footprint, it remains committed to delivering fashion that resonates with Indian sensibilities while evolving with contemporary trends. The new store openings reaffirm the brand’s vision of making stylish and affordable ethnic wear accessible to consumers across diverse markets in India.