Oakley and Meta have partnered with Virat Kohli to introduce Oakley Meta Performance AI glasses in India.

The collaboration centres on wearable technology designed to support training and performance through hands-free capture and AI-led insights. The campaign will feature content showing Kohli’s training routines, match preparation and behind-the-scenes moments.

The glasses offer features such as hands-free photo and video capture, live streaming and voice-enabled AI assistance. The product also enables access to contextual information in real time.

Sandhya Devanathan, vice president India and South East Asia, Meta said: “Performance has always been a balance of instinct and awareness, and increasingly that is being shaped by data. With Oakley Meta performance AI glasses, we are exploring what Athletic Intelligence can look like in practice, where timely insights and lightweight assistance come together in a way that supports how athletes train and stay focused. Our collaboration with Virat Kohli reflects how technology can fit naturally into an athlete’s routine, helping them stay present while continuing to learn from every session and every personal record they work towards.”

Corey Hill, head of Global Sports Marketing at Oakley, said: “Sport is constantly evolving, and so is the way athletes understand and elevate their performance. At Oakley, we’ve always been focused on pushing the boundaries of what’s possible, and with Meta, we’re bringing a new dimension to that vision. Virat Kohli embodies the mindset we build for: focused, driven and always pushing limits. And that’s exactly where this product belongs”.

Adding his perspective, Virat Kohli said: “I have always relied on instinct, but also on understanding my game better over time. What I find useful about Oakley Meta performance AI glasses is that they add small layers of insight without getting in the way. Whether it is staying focused during training or enhancing on-field awareness, it helps build consistency over time. Over time, that can make a difference when you are working towards your next personal record.”

The campaign will roll out in phases across digital platforms, including training-led content and AI-driven use cases.