Reliance Retail Ventures Limited has taken a strategic step in expanding its portfolio of new-age, high-growth beauty brands with the addition of Anomaly, reinforcing its focus on clean, accessible, and globally positioned offerings.

“Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands,” said Isha Ambani, Executive Director, Reliance Retail Ventures Limited. “Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka Chopra Jonas to scale the brand in India by leveraging our omni-channel capabilities and deep consumer insights, while continuing to grow its international presence.”

As part of the acquisition, Priyanka Chopra Jonas will continue her association with Anomaly as Creative Director, ensuring continuity in the brand’s vision and identity. Reliance Retail plans to scale the brand through its expansive retail network and omni-channel platforms, including its multi-brand beauty destination, Tira.

With India identified as a priority growth market, Anomaly will focus on developing solutions tailored to Indian hair and scalp needs, while also working on localised product innovations. At the same time, the brand will continue to strengthen its presence across key international markets, including North America, the United Kingdom, and the Middle East.

“This is a defining moment for Anomaly,” said Priyanka Chopra Jonas. “What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my new role as Creative Director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”

Founded in 2021 by Priyanka Chopra Jonas, Anomaly is a clean, vegan haircare brand positioned at an accessible price point and distributed globally. Its portfolio includes shampoos, conditioners, and dry shampoos, reflecting a commitment to performance-driven formulations aligned with evolving consumer preferences.