Anta International is making a calculated return to the Indian market, signalling a renewed focus on one of the world’s fastest-growing sportswear landscapes. The Chinese sportswear major has partnered with Brandman Retail to re-establish its presence in India, with its first store set to open in Gurugram. The company plans to expand gradually, targeting up to ten stores across key cities by 2027.

This re-entry marks a strategic shift from its earlier attempt in the market. The new approach is anchored in leveraging local expertise through partnerships, enabling the brand to navigate India’s complex and diverse retail ecosystem while maintaining its positioning in the premium sportswear segment. The collaboration with Brandman Retail is expected to provide on-ground insights into consumer behaviour, real estate dynamics, and operational efficiencies.

Founded in 1991 and headquartered in Jinjiang, China, Anta International has grown into one of the largest sportswear companies globally. The group designs, develops, manufactures, and markets a wide range of performance and lifestyle sportswear products, including footwear, apparel, and accessories. Over the years, Anta has built a strong portfolio of brands, including FILA (in Greater China), Descente, and Kolon Sport, strengthening its presence across multiple segments of the sportswear industry.

Anta’s rise has been driven by a combination of innovation, strategic acquisitions, and a deep understanding of consumer demand. The company has consistently invested in research and development, focusing on performance technologies and product differentiation, while also expanding its retail footprint across international markets.

India presents a compelling growth opportunity for the brand. With increasing health consciousness, a growing middle class, and rising participation in sports and fitness activities, the demand for both performance-driven and lifestyle-oriented sportswear is witnessing strong momentum. Urban centres, in particular, are emerging as key consumption hubs for premium and aspirational brands.

For Anta, the India re-entry is not merely about market expansion but also serves as a broader test of its globalisation strategy beyond its dominant position in China. By adopting a calibrated, partnership-led model, the company aims to build a sustainable and scalable presence in the region.

As the first store prepares to open in Gurugram, Anta’s return underscores a long-term commitment to the Indian market, with a clear focus on measured growth, brand integrity, and consumer engagement.