Mothercare, the parenting and childcare company, has announced its collaboration with actor and new mother Yami Gautam Dhar, who leads the brand’s newest personal care campaign, ‘You Do Mom Your Way.’

As the face of the campaign, Yami represents today’s mindful, instinct-driven mother, one who chooses what feels right for her and her baby. Her natural warmth and honest approach to motherhood deeply align with Mothercare’s philosophy of supporting parents with safe, reliable, and thoughtfully crafted essentials. 

The campaign includes a series of brand films featuring Yami as she navigates early motherhood with sensitivity, intuition, and confidence. Each film showcases Mothercare’s personal care range designed to support mothers and babies through gentle, effective, and dermatologist-tested formulations. The films capture the everyday moments: small, imperfect, yet beautifully real, that define modern parenting. 

Speaking about the association, Yami Gautam Dhar shares, “Mothercare is one of the most trusted brands when it comes to, quite literally, mother care. When you get an opportunity to partner with a brand that builds on the same values you believe in, authenticity, comfort, and reliability, it feels like a natural fit. ‘You Do Mom Your Way’ is a thought I deeply connect with because it mirrors how I was raised and how I wish to raise my child, guided by instinct and love.” 

With Yami at the forefront, the ‘You Do Mom Your Way’ campaign reinforces Mothercare’s continued commitment to championing the individuality of every mother’s journey, while offering trusted personal care products that support each step of it.