Kingdom of White has strengthened its retail footprint with the launch of its first store in Gwalior at DB Mall. The announcement was made by Vineet Haralalka through his LinkedIn page, where he described the launch as a significant milestone in the brand’s journey of entering new markets and building deeper consumer connections.

Sharing his thoughts on the launch, Vineet Haralalka highlighted the emotional significance of entering a new city and expressed gratitude towards the teams that contributed to the project. He acknowledged the efforts of the internal team for their dedication in bringing the store to life and also thanked the management of DB Mall for their support and partnership throughout the process.

Founded in 2021, Kingdom of White has carved a distinct identity in India’s fashion landscape as a premium menswear brand centred around the timeless appeal of white apparel. The brand offers a curated range of shirts, t-shirts, trousers, loungewear, co-ord sets, and contemporary essentials designed for modern consumers seeking minimal yet sophisticated fashion.

Over the past few years, the brand has steadily expanded its omnichannel presence across key Indian cities including Mumbai, Pune, Kochi, Kolkata, Siliguri, and Chhatrapati Sambhajinagar. Kingdom of White has also partnered with multi-brand retail chains to further strengthen its accessibility and visibility among consumers nationwide.

The newly launched store at DB Mall is expected to offer shoppers in Gwalior access to the brand’s signature all-white collections in a modern and experiential retail environment. Positioned as one of Central India’s prominent shopping destinations, DB Mall houses a wide mix of national and international brands, making it a strategic location for the brand’s expansion.

With this launch, Kingdom of White continues its journey of building a lifestyle-led retail presence across India while reinforcing its philosophy of celebrating minimalism, versatility, and timeless fashion.