Italian luxury fashion house Armani Group is reportedly evaluating a strategic ownership transition framework that could see a 15% stake distributed equally among three global luxury and lifestyle giants, in line with the succession roadmap left behind by founder Giorgio Armani.

According to a report by Italian newspaper La Repubblica, L'Oréal, EssilorLuxottica and LVMH Moët Hennessy Louis Vuitton have emerged as preferred prospective investors named in Armani’s will, with each company potentially acquiring a 5% stake once the formal sale process begins.

The proposed structure is believed to be aimed at maintaining balanced strategic interest among all three groups during the early phase of the transition. However, the transaction process has not yet officially commenced.

The Milan-based luxury house is currently preparing internally for the next phase of its long-term succession and investment strategy. Chief Executive Officer Giuseppe Marsocci is reportedly working on a comprehensive business plan while also moving ahead with the appointment of two advisers who would oversee the proposed sale process.

As per the report, the appointed advisers would later present Marsocci’s five-year strategic roadmap to prospective investors. Investment banking group Rothschild & Co is said to be under consideration for one of the advisory mandates.

Giorgio Armani’s will had directed the company to identify a strategic partner capable of acquiring an initial 15% stake within 12 to 18 months following his death, while leaving room for the stake to increase to nearly 70% over a five-year period. The possibility of a future stock market listing was also cited as an alternative strategic route.

Marsocci, who was appointed in October, has reiterated his commitment to preserving the legacy and independence of the iconic fashion label after the passing of Armani in September at the age of 91. The company is currently evaluating external investment opportunities at a time when the global luxury sector continues to navigate a volatile and evolving market environment.