ARROW from the house of Arvind Fashions announces the launch of its Moments Collection — With the wedding season underway across India and several key markets, consumers are actively stepping into stores and shopping online for their own celebrations, as well as for weddings of friends and family. At a time when occasion-led shopping is at its peak, Arrow brings together a timely and relevant offering through Moments — a curated collection designed for every celebration on a modern man’s calendar.

Building on the strong in-store presence of Arrow’s current linen story, the brand now expands the season’s assortment with a fresh line-up of summer-ready shirts, suits, and blazers created especially for wedding occasions. While linen continues to remain a key anchor for the season — offering breathable style and effortless sophistication — the new occasion wear additions complement it perfectly for consumers seeking elevated looks for summer ceremonies and celebrations.

The collection reflects the mood of the season with soft pastels, refined neutrals, and lighter hues ideal for day weddings, brunches, and destination functions. For cocktail evenings, reception nights, and those who gravitate toward richer tones, the assortment also includes deeper shades such as maroons, navy blues, and classic darker palettes.

Further strengthening the offering this season is an exclusive Indo-western capsule collection, featuring kurtas, bandis, and coordinated sets for consumers who want contemporary festive dressing with a traditional edge. 

With attractive price points, the collection is designed to be both premium yet accessible, aspirational yet highly shoppable, making occasion dressing easier for a wide spectrum of consumers.

The launch of Moments is a natural reflection of what Arrow has stood for over the years — celebrating the milestones, achievements, and occasions that shape a man’s life. Through campaigns featuring Vedang Raina, Khushi Kapoor, and earlier Hrithik Roshan, the brand has consistently captured the many moments that matter, from personal celebrations to professional milestones.

As a brand for the modern professional and the modern man, Arrow continues to curate collections that move with him through every phase and every journey.