For more than 170 years, Timex has built watches that do more than tell time, they carry moments, mark milestones, and become part of the lives they measure. With the introduction of a new Franchise Signio, Timex India continues that story, shaping a new expression of occasion-wear timekeeping for the modern men.

Rooted in Timex’s enduring watchmaking heritage, Signio brings together refined design and precision to create timepieces that balance legacy with contemporary sensibilities. The collection reflects a commitment to form and function that resonates with today’s discerning consumer grounded in the belief that a watch should feel as considered as the moment you wear it for.

Automatic: The Art of Movement

At the core of Signio are automatic  watches where time is driven by motion and shaped by craftsmanship. Built with Japanese movements, these timepieces reflect the depth and intricacy of traditional horology, complemented by subtle skeletal elements for those who value the mechanics behind the moment. These watches offer elegance of luxury with watchmaking that feels alive, built not just to tell time, but to be experienced.

Slim: Effortless Precision

The slim expressions within Signio are designed with a focus on proportion, detail, and restraint. With ultra-refined profiles reaching as slim as 5mm these watches are engineered to sit seamlessly on the wrist, offering a clean, contemporary silhouette.

Minimal dials, carefully crafted bracelets, and scratch-resistant sapphire crystal come together to create timepieces that feel light, precise, and quietly confident ideal for both formal occasions and everyday refinement.

Multifunction: Designed for More

Blending functionality with a refined design language, the multifunction watches in the Signio collection introduce a more contemporary dimension to occasion wear. Features such as sun-and-moon displays and multi-layered dials add depth and visual interest.

Encased in robust stainless steel and enhanced with sapphire-coated crystals, these watches are built to perform while maintaining a sense of sophistication. Thoughtful detailing from sculpted cases to integrated bracelets ensures that each piece delivers both utility and presence and is designed for those who expect more from their timepiece.

Speaking on the launch, Deepak Chhabra, Managing Director, Timex Group India, said, “Automatic watchmaking and analog craftsmanship have long been integral to Timex, reflecting our focus on precision, design, and heritage. With Signio, we are building on this legacy to create a franchise that speaks to the evolving preferences of today’s consumer, offering timepieces that are both sophisticated and versatile, while staying true to our core values of reliability, legacy watchmaking, and thoughtful design.”

As part of Timex’s growing portfolio of core franchises in India, Signio joins a lineage that defines the brand. From the enduring spirit of Waterbury to the mid-century ease of Marlin, and the bold innovation of Q Timex, to the refined elegance of Fria. Timex Fria is designed for the modern Indian woman bringing a contemporary lens to women’s occasion wear, blending graceful design with everyday versatility for the new generation of consumers. Together, these franchises reflect Timex’s watchmaking journey grounded in quality, shaped by innovation, and designed with intent.

Designed for the modern wearer, Signio moves effortlessly between moments, equally at home in celebration and in the everyday.