SNITCH EVERYTHING UNDER THE SUN CHETAN SIYAL SUMMER CAMPAIGN SUMMER COLLECTION INCLUSIVE FASHION PLUS-SIZE MODEL OUTDOOR LIFESTYLE CASUAL FASHION TRAVEL STYLE FOOTWEAR CAPS SUMMER WEAR MEN’S FASHION BRAND FILM FASHION CAMPAIGN SOCIAL EXP NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 13, 2026 | 48 2 minutes read
SNITCH has launched its summer campaign titled 'Everything Under the Sun'.
The campaign film features scenes of outdoor activities, poolside gatherings, travel and casual social interactions, positioning summer as a season associated with outdoor experiences rather than staying indoors.
The campaign also showcases SNITCH’s summer collection, including clothing, caps and footwear designed for different everyday settings such as travel, sports and city outings.
The film includes a plus-size model as part of the campaign narrative, with the brand placing emphasis on representation and inclusivity in its casting choices.
Chetan Siyal, chief marketing officer at SNITCH, said: “We wanted this campaign to feel less like a fashion shoot and more like a summer mood people instantly relate to.
Summers today are active, social, spontaneous, and expressive, and we wanted the storytelling to reflect that energy authentically. From the casting to the styling and overall visual language, the idea was to create a campaign that feels inclusive, effortless, and representative of how people truly experience the season.”
