Global SS Beauty Brands Limited (GSSBB), a subsidiary of Shoppers Stop Limited, has entered a strategic and exclusive partnership with EuroItalia to build and scale its portfolio in India.

Founded in 1978, EuroItalia is a global fragrance and beauty company present in over 140 countries, known for creating iconic fragrances in partnership with leading fashion houses. Its portfolio includes brands such as Versace, Michael Kors, Moschino, Missoni, Dsquared2, Atkinsons, Brunello Cucinelli, among other iconic brands.

GSSBB will lead market development and brand building for EuroItalia’s portfolio in India, with a focus on scaling presence and accelerating category growth in the luxury fragrance segment.

This collaboration marks a significant step in EuroItalia’s strategy to scale and formalise its presence in India, one of the fastest growing markets for luxury fragrances. It will drive brand growth through curated retail experiences and targeted consumer engagement, with a clear emphasis on building visibility, relevance, and sustained consumer demand.

Giovanni Sgariboldi, CEO, EuroItalia “India is a high potential market for luxury fragrances, with a rapidly evolving consumer base and a growing appreciation for global brands. At EuroItalia, we focus on building brands with strong identity and long-term relevance. Global SS Beauty Brands brings the market understanding and capabilities required to develop our portfolio with intent. We look forward to strengthening our presence in India and building long term brand equity.”

Biju Kassim, MD and CEO, Global SS Beauty Brands Ltd said “This partnership with EuroItalia is an important step in our ambition to scale the luxury fragrance category in India. As consumer aspirations continue to evolve, we are seeing a strong shift towards premium and globally recognised brands. Our focus is on building these brands with intent by enabling meaningful expression, deepening consumer understanding, and delivering immersive retail experiences. With EuroItalia’s portfolio of iconic brands, we look forward to contributing to the continued growth of the category and strengthening our role as a platform for global beauty brands in India.”