Kraus Jeans, one of India’s leading women’s apparel brands, is set to strategically expand its retail footprint across key markets this fiscal with the launch of new stores in the country across Maharashtra, Haryana, Assam, and Gujarat.

In Q4 FY26, the brand opened stores in cities such as Delhi, Prayagraj, Nashik, and Nagpur. These recent store launches highlight Kraus’ strategic focus on expanding into high-potential Tier II/III cities, bringing its contemporary range of denim and casual wear closer to a growing base of fashion-conscious consumers.

“We’ve had a very busy FY 2025–26, having rolled out 16 new stores across India. To tap into the growing demand among Indian women for well-fitted yet comfortable denim wear, we plan to aggressively expand our presence with the launch of 20 new EBOs this fiscal not only in the metros but in the emerging cities as well. We have also recently expanded into the athleisure segment, which includes joggers and oversized tees, and the response from consumers has been extremely encouraging. This move aligns with our broader vision of diversifying our portfolio and offering a more versatile range of casual wear for women,” said Ravi Punjabi, Founder, Kraus Jeans.

Each of the 28 new stores will showcase the brand’s contemporary range of denim and casual wear with its signature superior fit, all-day comfort, versatility, and a strong ‘Made in India’ ethos that caters to evolving style preferences and everyday wearability.”

Customers can browse through Kraus’ latest Spring–Summer 2026 (SS’26) collection featuring a wide range of silhouettes, including wide-leg denims, denim tops, flared and straight fits, Korean pants, baggy jeans, linen shirts, oversized tees and tops. Kraus continues to differentiate itself from its contemporaries with the quality and versatility of its denim portfolio that includes over 100 styles available under Kraus and its sub brands Kraus Neo and Kraus Kurves.