Mall of Asia Bengaluru has further strengthened its premium retail portfolio with the launch of Swedish fashion brand Phoenix Mall Of Asia’s newest international addition, as COS officially opened its second store in India and first store in South India at the destination. The development was announced by the mall management through its official LinkedIn handle, marking another milestone in Bengaluru’s growing prominence as a key luxury and contemporary fashion hub.

The arrival of COS at Mall of Asia reflects the increasing appetite among Indian consumers for premium minimalist fashion and globally inspired retail experiences. Located at one of Bengaluru’s most prominent lifestyle destinations, the new store is expected to further elevate the mall’s positioning as a preferred address for international brands entering or expanding within South India.

Part of the H&M Group, COS — short for Collection of Style — is globally recognised for its modern, functional and timeless approach to fashion. Founded in London in 2007, the brand is known for blending contemporary design with high-quality craftsmanship and wardrobe essentials rooted in minimalism. COS offers elevated ready-to-wear collections for women, men and children, alongside accessories and lifestyle products, with a strong emphasis on sustainability, innovation and enduring style.

Globally, COS has built a strong identity through architectural store concepts, refined aesthetics and curated fashion collections that merge art, design and culture. The brand has steadily expanded its international presence across Europe, the Middle East, Asia and North America, catering to consumers seeking understated luxury and modern sophistication.

The opening also reinforces Bengaluru’s emergence as a significant market for international fashion and lifestyle brands, with destinations like Phoenix Mall Of Asia continuing to attract leading global retailers across fashion, footwear, athleisure and luxury segments.