AJIO has launched its first-ever AJIO LUXE store in Delhi NCR at Ambience Mall, marking a significant milestone in the brand’s offline retail expansion journey. The launch brings AJIO LUXE’s curated luxury and premium fashion experience to one of North India’s most prominent shopping and lifestyle destinations.

Designed as an immersive and contemporary retail space, the store features a curated mix of premium international and Indian labels across fashion, footwear, accessories and lifestyle categories. The launch reflects the growing demand for elevated and experience-led shopping among consumers in Delhi NCR.

The addition of AJIO LUXE further reinforces Ambience Mall Vasant Kunj’s positioning as a preferred destination for premium and bridge-to-luxury retail brands. Over the past few months, the mall has witnessed the launch and expansion of several leading fashion, lifestyle and global brands, further strengthening its premium retail ecosystem and appeal among aspirational consumers.

Speaking on the launch, Arjun Gehlot, Director, Ambience Group, said: “Luxury retail today is increasingly driven by immersive and experience-led environments where consumers can engage with brands beyond conventional shopping. AJIO LUXE’s first store in Delhi NCR at Ambience Mall Vasant Kunj aligns perfectly with this evolving consumer mindset. The brand brings together contemporary luxury, curated fashion and aspirational experiences, making it a strong addition to our premium retail portfolio. We continue to focus on strengthening the mall’s luxury ecosystem with brands that resonate with evolving consumer preferences and global retail trends.”

With a strong focus on curation, aesthetics and customer experience, AJIO LUXE aims to redefine premium fashion retail by blending digital-first sophistication with immersive offline engagement. The launch is expected to resonate strongly with fashion-conscious consumers, luxury enthusiasts and young aspirational shoppers across the region.

Over the years, Ambience Mall has emerged as one of Delhi NCR’s leading lifestyle destinations, offering a diverse mix of luxury retail, fashion, dining and entertainment experiences. The mall’s growing premium retail portfolio includes renowned brands such as The Collective, Brooks Brothers, Kapoor Watch Company, True Religion, Diesel, and Tira among others. The arrival of AJIO LUXE further enhances the mall’s luxury retail ecosystem and reinforces its appeal among affluent and aspirational shoppers across the region.