Campus Activewear has unveiled a new brand identity as part of its evolving positioning in India’s sports and athleisure market. The announcement was made at the company’s annual distributors’ meet, Shoecase 2026.

The rebrand marks a broader strategic shift for Campus as it looks to strengthen its connect with younger consumers through themes of individuality, movement and self-expression.

At the centre of the refreshed identity are three outward arrows and lines representing multiple paths, choices and possibilities. The visual system is aligned with the brand’s “Move Your Way” philosophy, positioning movement as an extension of ambition, culture and personal identity.

The company said the refreshed identity reflects its effort to build a more culture-led brand that brings together fashion, sport and lifestyle while staying rooted in the mindset of Indian youth.

Speaking about the development, Nikhil Aggarwal, whole time director and CEO, Campus Activewear, said, “As we evolve, this marks an important step in the next phase of our journey as a brand. It reflects a generation that values individuality, draws inspiration from culture and continues to move, explore and define success in its own way. With our new identity, we are placing the individual at the centre of this journey while strengthening Campus’ focus on building a brand that stays closely connected to the ambitions, choices and everyday movement of today’s consumers.”

The three-day event, held between May 16 and 18, brought together more than 300 distributor partners along with influencers and company stakeholders. Former Indian cricketer and current men’s cricket team coach Gautam Gambhir attended the event as chief guest.

Commenting on the launch, Gambhir said, “Sport has always taught me that success is not about following a single path, but about staying committed to your purpose and pushing forward no matter how the journey changes. What stands out about Campus is how it understands this spirit of movement and individuality. A brand that reflects the mindset of today’s youth, where expression, ambition and everyday performance all come together. This evolution is not just about a new identity, but about staying connected to a generation that is constantly evolving.”