Ajmal, the globally renowned fragrance house with a heritage of seventy five years, has expanded its retail footprint in India with new store openings across key Tier 2 and Tier 3 markets. The expansion strengthens Ajmal’s presence beyond metros, as rising consumer aspirations and growing demand for premium fragrances drive strong category growth in emerging cities.

Tier 2 and Tier 3 cities rank among India’s key growth markets, driven by a sophisticated new consumer base with rising aspirations. Recognizing this strong potential, Ajmal has expanded its presence to tap into the rapidly growing Indian fragrance market using tailored approaches, such as new city introductions and a multi-store presence in high-demand areas. By moving beyond metropolitan hubs to create physical touchpoints in regional markets, the brand is firmly rooting its strategy in the philosophy of "Experiential Retail".

With these new openings, Ajmal aims to build deeper consumer engagement through an experiential retail model, offering fragrance consultations, product trials and curated assortments aligned with local preferences.  Leveraging local manufacturing and a specialized 30-day maceration process, Ajmal successfully offers international-quality scents with an approximate 32% cost advantage for the Indian consumer.

Ajmal Expansion Trends:

• Top destinations: Ajmer, Jaipur, Aurangabad, Varanasi, Bareilly, Lucknow, Thrissur, and Kochi.
• Top customer segments: Modern Indian consumers who seek quality, authenticity, and a blend of traditional Oudh-based heritage with contemporary global trends.
• Top offerings: White Oud Attar, Aretha, Wisal Dahab, Wave, Aristocrat, Ascend, Oud on the Rocks, Silent Storm, and BLU.

Key Locations:

Rajasthan: Ajmer (Mittal Mall) and Jaipur (Pink Square Mall, Adarsh Nagar) Maharashtra: Aurangabad (Prozone Mall, Chilkalthana) Uttar Pradesh: Varanasi (JHV Mall, The Mall Rd), Bareilly (City Center Mall, Civil Lines), and Lucknow (Phoenix United Mall, Alambagh) Kerala: Thrissur (HiLite Mall, Kuttanellur) and Kochi (City Square Mall, Rajaji Road)

Abdulla Ajmal, CEO, Ajmal Group, said, “India is one of the most exciting fragrance markets globally. We are accelerating our retail expansion with a target of 170+ exclusive stores by the end of 2026. Tier 2 and Tier 3 cities are at the heart of this strategy, as we see a strong shift towards premium fragrances driven by consumers seeking authenticity, quality, and heritage-led Oud offerings with contemporary appeal.”