Rare Rabbit, the premium fashion and lifestyle apparel brand under The House of Rare, today announced its formal entry into the travel gear category through a strategic partnership with Escape Plan, the design-first, fashion-forward travel accessories platform, ushering in a new era of luxury Indian travel gear where design, detail and functionality move together.

For the first time, a leading Indian premium fashion brand is entering travel gear through a structured, scale-first platform. This is not a seasonal extension; it is a deliberate category build. Rare Rabbit brings its distinctive fashion DNA into mobility, transforming luggage from a functional purchase into a lifestyle-driven, fashion-aligned statement.

Rooted in craftsmanship, contemporary design and sharp attention to detail, Rare Rabbit has long catered to aspirational urban consumers seeking elevated wardrobe and lifestyle pieces. With this launch, the brand extends that philosophy beyond apparel — positioning travel gear as a seamless extension of personal identity. Clean silhouettes, refined finishes, material depth, and functional precision come together to reflect the same design language that defines the Rare Rabbit aesthetic.

Manish Poddar, Founder & Creative Director, The House of Rare, said, “Rare has always had a distinct point of view on design, craftsmanship and what premium should truly feel like. Our consumer has evolved with us, and their sense of style extends far beyond the wardrobe — it travels with them. Through our partnership with Escape Plan, we are bringing the Rare design philosophy into a new category, with the same creative rigor, attention to detail and long-term vision that have shaped our brand. This is a natural extension of our lifestyle universe, where every touchpoint reflects the individuality and aspirations of our consumer.”

Speaking about the partnership, Abhinav Pathak, Co-Founder and CEO, Escape Plan, said, “Travel is becoming more frequent, more aspirational and more lifestyle driven. Yet the travel gear category has remained functional. We see a clear opportunity to build a premium segment where design, durability and identity come together. Partnering with Rare Rabbit allows us to accelerate that vision with a brand that understands premium consumers deeply. Together, we are positioning Indian luxury travel as a category that can stand independently, both commercially and culturally.”

This move reflects a larger cultural shift in India’s premium ecosystem. As travel becomes more frequent, expressive and aspirational, consumers increasingly expect consistency in how they dress, travel and present themselves. Travel gear is no longer an afterthought — it is part of the curated lifestyle experience.

Rather than borrowing global aesthetics, Rare Rabbit and Escape Plan’s partnership signal a new phase for Indian premium brands - confidently building homegrown luxury segments at scale. The focus is clear: travel gear as a long-term lifestyle vertical, not an accessory line.

With this partnership, Rare Rabbit moves beyond the wardrobe to redefine how modern India travels, mergingtravels merging fashion authority, craftsmanship and functional innovation to create a distinctly Indian luxury travel narrative. 

In 2025, the House of Rare launched a cultural platform called RareFore. It celebrates India’s creative spirit through culture, music, food, art, and storytelling - spotlighting those who stay true to their craft. Rooted in detail and emotion, RareFore offers layered experiences that honour the depth of Indian heritage as it travels across the country.