BIBA, India's leading homegrown fashion brand, has commenced the return of its Exchange Program for a second season, in partnership with grassroots organisations Goonj and Mahavir International.

The vision behind the program is to build circularity into the Indian wear category, with BIBA using its store network to gather gently-used clothing at scale. Running from 20th May to 31st May, the program invites customers to donate pre-loved garments at select BIBA stores, in 150 cities in India, including Delhi, Mumbai, Bangalore, Kolkata, Jaipur, Ahmedabad, Indore and Guwahati. In return, customers will be rewarded a voucher of Rs. 500 per garment donated, redeemable on purchases of Rs. 2,500 and above.

The fabric will be repurposed into blankets and other everyday essentials for rural and disaster-affected communities and underserved urban families across India, through their NGO-partners, Goonj and Mahavir International. Together, the collaboration converts everyday wardrobe surplus into tangible support for thousands of lives, year after year.

Building on the encouraging response to its debut edition last year which led to a 25% increase in store footfall, Season 2 returns wider in reach and stronger in intent, with a larger store footprint and deeper involvement from both partners across the country.

Speaking on the initiative, Siddharth Bindra, Managing Director, BIBA, said, "At BIBA, we believe that fashion must continue to evolve with purpose. The Garment Exchange Program is or effort to encourage customers to give their pre-loved garments a meaningful second life. With Goonj and Mahavir as our partners, we are confident that every garment will be put to good use, while giving our customers an opportunity to contribute to a larger cause. This initiative reflects our commitment to responsible fashion and to creating impact beyond the point of purchase.”

Through this season, BIBA hopes to deepen its commitment to circular fashion and welcome more customers into a movement that puts purpose alongside style.