New Balance has strengthened its presence in the Indian market with the launch of its first UCC (Unified Commerce Centre) store at DLF Mall of India, marking a significant milestone in the brand’s retail expansion strategy in the country. The launch reflects New Balance’s growing focus on enhancing its direct-to-consumer presence and deepening engagement with India’s rapidly expanding sneaker and sportswear community.

The new store opening coincided with the brand’s globally celebrated NB Grey Days month, making the launch particularly significant for the company and its India operations. The store was officially unveiled in the presence of New Balance ambassadors Janhvi Kapoor and Pat Cummins, who also participated in a special panel discussion focused on the brand, its culture and the significance of NB Grey Days.

Sharing the development on LinkedIn, Stuart Henwood highlighted the collaborative efforts of the New Balance India team in bringing the project to life and described the opening as a milestone moment for the brand in India.

The new UCC store is expected to serve as a key touchpoint for consumers across Noida, Delhi and neighbouring regions, offering an elevated retail experience aligned with New Balance’s global brand positioning. The launch also reflects the growing importance of experiential retail within India’s premium sportswear and sneaker market, where brands are increasingly investing in community-driven store formats and immersive consumer experiences.

With India continuing to emerge as a strategic growth market for international sportswear brands, the opening of the New Balance UCC store further reinforces the brand’s long-term commitment to expanding its footprint and strengthening consumer engagement across the country.